SALLY’S BLOG

April 2016 The following is an amusing article written by David Cohen*. It’s a tongue in cheek look at what can happen when an editor notices a typo on public signage, which is an occupational hazard for most editors and proofreaders - or anyone with a sharp eye for typos...

July 2016 Why an editor might just save your ass! Everyone knows first impressions count. As do second, third and fourth impressions. Do you baulk at spending money on hiring a copywriter, editor or proofreader? Many businesses do. It’s understandable – ‘editing expenses’ are hardly a priority when there are...

READY, STEADY, EDIT... March 2016 Once you’ve found your perfect editor, it's important to do some ‘housekeeping’ to ensure your writing is editor-ready.  There’s a saying: ‘Happy wife, happy life’ [source unknown and probably unreliable anyway]. The same could apply to your editor: ‘Happy editor, happy writer’ . . ....

IF AN OLD DOG CAN LEARN NEW TRICKS, WHAT ABOUT AN OLD EDITOR? January 2016 I have lived in Australia more than half my life, but my dinky-di Aussie offspring roll their eyes whenever I pronounce words the Pommie way, such as words ending in ‘ance’ with a long ‘a’...

'WORKING 9 TO 5...' REALLY? When you’re self-employed, fitting 40-plus hours into your week isn’t straightforward. Years ago, I worked as an employee for a number of large organisations. Commuting, working Monday to Friday, 9 to 5 (often longer but it was ‘overtime’), a few weeks off per year for...

KEEP YOUR READERS COMING BACK FOR MORE! Picture a place that you know like the back of your hand. You know all the street names, the locals, which place makes the best coffee. You know where to find your friends. Now visualise a complete stranger coming to your familiar place. They have never set foot...